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     D A T A M A M   |   BRAND GUIDELINES
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PRIMARY IDENTITY
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Datamam represents clarity, precision, and performance.
Our identity system reflects trust, intelligence, and modern engineering.


LOGO
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• LOGO FONT — Poppins (Bold)
• LOGO COLOR — #002856 (Datamam Deep Blue)
• CLEAR SPACE — Maintain a minimum space equal to the height of the “D”
  around all sides of the logo.
• DO NOT — Recolor, stretch, distort, rotate, or add effects to the logo.
• FILE FORMATS — Use PNG for digital, SVG for web, and EPS/PDF for print.
• BACKGROUNDS — Prefer white or very light backgrounds for clarity.
  When on dark surfaces, use the white or inverted logo version.


TYPOGRAPHY
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• TEXT FONT — IBM Plex Sans (Regular, Medium, SemiBold)
  Clean, geometric, and professional. Ideal for print, web, and UI.
• HEADINGS — Poppins (Bold)
  Used for titles, headers, and hero text to ensure visual consistency
  with the logo font.
• LINE SPACING — 130% for body, 110% for titles.
• CASE USAGE — Sentence case preferred; avoid all caps in body text.


COLOR PALETTE
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PRIMARY COLOR:
• Datamam Deep Blue — #002856

SECONDARY COLORS:
• Darker Blue — #1817A2
• Soft Gray — #F4F4F4
• Steel Gray — #787A91


TONE & VOICE
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• INTELLIGENT — Speak with technical clarity and grounded authority.
• HUMAN — Use plain language; avoid unnecessary jargon.
• STRATEGIC — Focus on outcomes and insight, not just tools.
• CONFIDENT — Every statement should reflect competence, not arrogance.
• CONSISTENT — Maintain tone and visual identity across all media.


BRAND SYMBOLISM
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Datamam’s identity is designed around precision and progress.
Its geometric typefaces and clean lines represent structure and order
within complexity — the same principles behind our data systems.


VISUAL USAGE
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• ICONS — Use minimalist, outline-based icons in Datamam Blue.
• IMAGES — Favor high-contrast visuals depicting data, intelligence,
  or global connectivity.
• SHAPES — Rounded rectangles and clean grids align with Datamam’s tone.
• MOTION — Transitions and animations should feel smooth, not flashy.


BRAND APPLICATION
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Use the official Datamam logo, color palette, and typography across all:
• Press materials
• Website and digital assets
• Client presentations
• Reports, dashboards, and data visualizations

Always ensure the Datamam logo and name are used consistently to preserve
brand recognition and trust.


CONTACT
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For branding assets or visual approval requests:
info@datamam.com | www.datamam.com/press-kit/
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